PAULO FELISBINO

GM | Prisma Holo Launch

Sustainable Engine Factory Launch

Creative strategist & account director

A holographic car reveal marked the launch of the new Chevrolet Prisma in Joinville, south of Brazil. The new car was presented for dealers and specialized press in a drive-in audience, where they could see every feature in real time during the design and powertrain presentations.

 

The test-drive led to the new GM Powertain Factory, the company's most sustainable project in the world. A protocol event with important authorities, international  press and the GM's global board of VPs and directors.