Samsung S8 Programatic Launch

JWT Asia Pacific | Integrated Production Manager

Galaxy S8’s post-launch campaign was Samsung’s first-ever data-driven campaign using programmatic at its core, with precisely engineered content targeting diverse audiences to drive conversion. One phone, over 9,000 targeted messages to segmented audiences customized to specific contexts, driving phenomenal results - 28X purchase intent KPIs.

The Samsung Galaxy S8 'Live Unboxed' precision marketing campaign won a Silver APAC Effie and Bronze Singapore Effie in the programmatic category in 2018